A Guide to Website Evaluation
Assess crucial website elements such as appearance, ease of use, and trust
2 min read
Website evaluation helps you to identify the strengths and flaws of your website design and overall functionality. It helps to evaluate the usability, navigation and design of your website. It also helps to examine the reliability and sustainability of the content on your web page,
WHAT CAN YOU USE WEBSITE EVALUATION FOR?
To improve website navigation and design for an optimized user experience
To enhance website usability
To measure the strengths and weaknesses of your website
WHY CONDUCT WEBSITE EVALUATION
To check whether your website design is up to date and looks and feels professional.
To see if your website is optimized for search engines
To know whether your website is attracting the right kind of customers
To see whether your website is attracting the correct type of users
To gain ideas to create marketing and content plans with
As an important aside, when conducting your next website evaluation, please pay attention to these questions:
What is my website’s user experience like?
Which website metrics should I focus on?
What do my users want?
How do I create a more user-friendly website?
STEPS IN CONDUCTING WEBSITE EVALUATION
Define your objectives
Identify your website’s target users
Conduct competitive analysis
Identify your website’s strengths and weaknesses
Conduct additional analysis
Identify your users’ needs
Conduct a follow-up evaluation
THE VALUE OF WEBSITE EVALUATION
It helps you discover how users navigate through your website with a specific goal and aim. With additional analytical tools, the evaluation gives you avenues to understand what content or design the users view more and thereby increase website traffic by reinforcing your users’ preferences.
WHEN CAN I USE WEBSITE EVALUATION?
If you are using an Agile process, use website evaluation in the grouping stage, proceed to the testing stage, and finally to website comparison. If you are using the Design Thinking Process, use website evaluation during the testing stage, after the prototype view.
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