Website evaluation helps you to identify the strengths and flaws of your website design and overall functionality. It helps to evaluate the usability, navigation and design of your website. It also helps to examine the reliability and sustainability of the content on your web page,

WHAT CAN YOU USE WEBSITE EVALUATION FOR?

• To improve website navigation and design for an optimized user experience

• To enhance website usability

• To measure the strengths and weaknesses of your website

WHY CONDUCT WEBSITE EVALUATION

• To check whether your website design is up to date and looks and feels professional.

• To see if your website is optimized for search engines

• To know whether your website is attracting the right kind of customers

• To see whether your website is attracting the correct type of users

• To gain ideas to create marketing and content plans with

As an important aside, when conducting your next website evaluation, please pay attention to these questions:

• What is my website’s user experience like?

• Which website metrics should I focus on?

• What do my users want?

• How do I create a more user-friendly website?

STEPS IN CONDUCTING WEBSITE EVALUATION

• Define your objectives

• Identify your website’s target users

• Conduct competitive analysis

• Identify your website’s strengths and weaknesses

• Conduct additional analysis

• Identify your users’ needs

• Conduct a follow-up evaluation

THE VALUE OF WEBSITE EVALUATION

It helps you discover how users navigate through your website with a specific goal and aim. With additional analytical tools, the evaluation gives you avenues to understand what content or design the users view more and thereby increase website traffic by reinforcing your users’ preferences.

WHEN CAN I USE WEBSITE EVALUATION?

If you are using an Agile process, use website evaluation in the grouping stage, proceed to the testing stage, and finally to website comparison. If you are using the Design Thinking Process, use website evaluation during the testing stage, after the prototype view.

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